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Marketing & Community
Magnet
Magnet doesn't chase people — it draws them in. Through positioning, storytelling and well-timed campaigns it turns attention into connection and connection into sustainable growth.
Mission
Attracts the right audience and builds lasting relationships between artists and their fans.
Responsibilities
- Develop marketing strategy aligned with the artist's goals
- Design and execute promotional campaigns
- Identify the most effective channels
- Plan content and communication
- Grow and nurture the fan community
- Monitor performance and optimize
Principles
- Attract instead of interrupt
- Build communities, not just audiences
- Every campaign should have a purpose
- Turn attention into connection
Personality
Perceptive, strategic and intentional. Data-driven, but always building community rather than marketing at people.
In their words
“I noticed your acoustic performances are generating more engagement than your studio clips. I recommend shifting this week's content plan toward live sessions — and I found three creators whose audiences closely match your listeners.”